Top 5 Virtual Fitness Programs in the US for Q2 2023

The second quarter of 2023 saw significant activity in the virtual fitness programs sector in the United States. Here, we delve into the performance of the top 5 apps on a unified platform, based on data from Sensor Tower.

Planet Fitness Workouts experienced a notable increase in weekly downloads, peaking at around 318K in mid-June. Weekly revenue fluctuated slightly, with a high of approximately $5K in early April and a low of about $3.9K in early June. The app maintained a strong user base, with weekly active users rising to over 4.4M in mid-June before a slight decline to around 4.2M by the end of the quarter.

JustFit: Lazy Workout & Fit showed a steady decline in weekly revenue from $463K in early April to $248K by the end of May, before rebounding to $303K by late June. Downloads followed a similar trend, decreasing to about 75K in mid-May but recovering to nearly 135K by the end of June. Active users increased consistently, reaching over 607K by the end of the quarter.

AllTrails: Hike, Bike & Run saw significant revenue growth, peaking at approximately $1.2M in late June. Weekly downloads peaked at around 156K in late May, while active users steadily increased, reaching nearly 647K by the end of June.

Fitbit: Health & Fitness reported impressive weekly revenue, starting at $1.1M in late March and climbing to over $2.3M by the end of June. Downloads remained stable, averaging around 60K per week, while active users hovered around 6.8M throughout the quarter.

Sweatcoin Walking Step Counter maintained a steady weekly revenue, ranging from $13K to $17K. Downloads showed minor fluctuations, peaking at around 68K in early May. Active users remained consistent, averaging around 1.1M throughout the quarter.

For more in-depth insights and data, visit Sensor Tower.